Trademark Guidelines Trademark Guidelines

Cotto Incorprated®  THE POWER OF THE SEAL
AWARENESS
MORE THAN 8 OUT OF 10 AMERICANS recognize the Seal of Cotton Trademark.
RECALL OF 100% COTTON PRODUCTS is significantly higher with the Seal of Cotton.
VALUE
MORE THAN 65% OF CONSUMERS stated they prefer to buy all cotton products with the Seal of Cotton.
The Seal of Cotton gives a COMPETITIVE ADVANTAGE OVER OTHER PRODUCTS AT RETAIL.
PERCEPTION
Consumers perceive products with the Seal of Cotton with positive attributes, like COMFORT AND DURABILITY.
MORE THAN 50% OF CONSUMERS believe the Seal of Cotton enhances the manufacturer’s brand.
IDENTITY
The Seal of Cotton is an INSTANT IDENTIFIER OF COTTON PRODUCTS.
CONSUMERS’ PURCHASE DECISIONS are positively affected by the display of the Seal of Cotton.
QUALITY
Consumers associate the Seal of Cotton with HIGHER QUALITY PRODUCTS.
61% OF CONSUMERS would pay more for natural fibers like cotton.
 
 
 

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