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THE POWER OF THE SEAL
AWARENESS
MORE THAN 8 OUT OF 10 AMERICANS
recognize the Seal of Cotton Trademark.
RECALL OF 100% COTTON PRODUCTS
is significantly higher with the Seal of Cotton.
VALUE
MORE THAN 65% OF CONSUMERS
stated they prefer to buy all cotton products with the Seal of Cotton.
The Seal of Cotton gives a
COMPETITIVE ADVANTAGE OVER OTHER PRODUCTS AT RETAIL.
PERCEPTION
Consumers perceive products with the Seal of Cotton with positive attributes, like
COMFORT AND DURABILITY.
MORE THAN 50% OF CONSUMERS
believe the Seal of Cotton enhances the manufacturer’s brand.
IDENTITY
The Seal of Cotton is an
INSTANT IDENTIFIER OF COTTON PRODUCTS.
CONSUMERS’ PURCHASE DECISIONS
are positively affected by the display of the Seal of Cotton.
QUALITY
Consumers associate the Seal of Cotton with
HIGHER QUALITY PRODUCTS.
61% OF CONSUMERS
would pay more for natural fibers like cotton.
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