[Content]TM Newsletter Issue 4
Welcome to Content Issue 4
Welcome to [Content]™ - Issue 4
In this issue, we feature our latest home color and trend information for 2008. We also introduce repel™, a durable, breathable, water and stain repellent finish for cotton home textile products. We’ll examine why consumers are willing to spend more money on all-cotton home products in our latest consumer research article and relative to the current industry buzz regarding organic cotton, the environment and sustainability, we’ll share a few things you and your company probably should know. Enjoy the issue and as always, we welcome your feedback.
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Home 2008
Home 2008
By now many of you have seen the Cotton Incorporated Home 2008 Color and Fabric Forecast. This season’s forecast has a new sleek design that hopefully caught your eye and enhanced your outlook on seasons ahead. We move into 2008 with an enhanced awareness of the environments and influencing factors that surround us, causing us to continue to strive to produce products that are more personalized and stylized than ever, thus allowing us to differentiate ourselves from everyone else and to ultimately inspire our customers. Here is an overview of some of the information that we covered in the presentations. Read More Read More
Introducing Repel
Introducing repel™ – An Unmatched Level of Protection for Cotton Home Textiles
repel™ is a durable water and stain repellent finish developed by Cotton Incorporated to provide an unmatched level of protection for cotton home textile products. The application forms an invisible shield on fabrics that resists common household stains and spills and keeps fabrics cleaner longer. Read More Read More
Consumer Research
Consumer Research: All-Cotton Home Products Defy the Price Motivator
In an era of price deflation and tightening in the global supply chain, one way to continue to differentiate products and potentially increase margins is to meet consumers’ demand for all-cotton home textiles. Read More Read More
Cotton and The Environment
A Few Things You Should Know About Cotton & The Environment
Think you know all there is to know about today’s cotton? Read our Q&A regarding a few facts you should know about cotton & the environment. You may just learn a few things - most importantly that cotton is a renewable, biodegradeable, environmentally-friendly and sustainable choice in today’s marketplace. Read More Read More
To read more on each of the above articles, please visit the [Content]™ website at: http://content.cottoninc.com AMERICA’S COTTON GROWERS AND IMPORTERS. © and ™ Registered Service Marks / Trademarks of Cotton Incorporated. © Cotton Incorporated 2006.
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