Welcome to [Content]™, Cotton Incorporated’s new home products newsletter. [Content]™ will be produced several times a year and is available via e-mail subscription. The purpose of this e-publication will be to maintain contact with our industry friends and provide valuable and useful information on the home textile market throughout the year. Within each issue, we hope to share information regarding our research and development efforts for various home products categories, present updated fashion information from our color and trend research travels throughout the world, and share strategic information from Cotton Incorporated Lifestyle Monitor™ research of consumer attitudes towards cotton, retail audits and analyses of various sources of economic data tied to home products. Read More
Taken by Tokyo Having arrived back in New York from a jam packed research trip I am full to the brim with ideas. What is it about the Japanese aesthetic that makes it so simple and beautiful? Even hard edged contemporary looks seem to take on a subtle softness to them. Just sitting here at my desk and looking around at my newly arrived Fed Ex boxes full of beautiful textiles I suddenly realize that I can hardly harness all the ideas. I will do my best. Read More
Think you know what the consumer is looking for? In our efforts to raise the bar of innovation for home products, there have been countless examples showing us that when developing a new, value-added product that we feel the consumer is just going to love, the exact opposite happens and we end up with tons of inventory piled up to the warehouse ceiling that cannot be sold. When we offer the consumer something new, based on a gut feeling that the masses will love it, it fails, miserably in most cases. Read More
Space-Dyed Towels…inspired by ikat textiles.
Many of today’s fabric designs are directly inspired by traditional textile motifs and techniques. The newest towel developments from Cotton Incorporated are no exception. Projects 6381, 6382, 6383, and 6384 consist of 100% cotton towels that have been woven in both plain and subtle jacquard terry patterns with a unique yarn. The yarns used for the pile are specially space-dyed and designed to simulate an ikat-look. Read More
