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| At a time when technology and advancement occupy our daily lives, there is also a growing interest towards simplicity. On an average day consumers are inundated with advertisements and messaging that promote convenience and innovation. And though consumers have come to depend on modernization, it is only natural that the pendulum swings and our interests go towards purity and calm. Uncertain times and frantic lifestyles encourage the need for meaning and renewed inspiration. Heightened awareness in global issues and social responsibilities gain momentum as we see products that reflect integrity and good-will. |
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| In an effort to reflect a life well-lived, the premium consumer is the true pioneer in search of the new luxury status. Amid a luxury market that has become a bit pedestrian, these consumers are moving away from tangible products and more towards emotional experiences. An excess of leisure time and disposable income gives them the ability to have unique experiences that may be less accessible to the masses. Traveling to exotic destinations and long weekends at secondary residences provide ideal escapes. In a watered-down luxury market, retailers continue their efforts to differentiate themselves and provide the ultimate retail experience. |
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