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| The home has become so much more than our living space. Today, our home often works as a narrative, reflecting our personal interests and lives. There exists a newfound expectation that the home can provide and replenish us in ways that no other place or destination can. And now, the opportunity to beautify and enhance our home is vast and limitless. |
| new traditions |
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Tea Rose
pantone 18-1630 tc |
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Yam
pantone 15-1231 tc |
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| simple pleasures |
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Milk Glass
pantone 15-5210 tc |
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Mica
pantone 14-1012 tc |
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| serenity |
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Rioja
pantone 19-2816 tc |
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Monument
pantone 15-5704 tc |
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| nightlife |
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Toxic
pantone 14-0755 tc |
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Haze
pantone 16-0207 tc |
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| farmers market |
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Earthen
pantone 17-1340 tc |
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Leek
pantone 12-0426 tc |
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| branching out |
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Neptune
pantone 17-4716 tc |
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Wintermint
pantone 12-5204 tc |
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| An emerging set of budget-savvy, design-inspired consumers have paved the way for low-cost, high style products. Emerging confidence and independence among young adults in the early phase of financial freedom are dedicated to creating an individualized space. Custom creations and newly acquired pieces mingle for an eclectic look. Influenced by the latest in technology and must-have gadgets, these early adopters are leading the demand for innovation and instant availability. |
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| An increased awareness in favor of design and luxury has created a new standard of living. Consumers, especially among the middle market, have become increasingly willing to spend more for products that convey quality. This appetite to trade up and invest in products that enhance our self-perception and social status will continue to strengthen. However, this desire to covet luxury is not only about status, but also about ideas of comfort and value. Emotional satisfaction and brand integrity are growing forces in consumer motivation. In all areas of the market, designers continue to join up with merchants to develop luxury-inspired lines, inviting consumers to rethink luxury in their homes. |
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| The shape of family is becoming more contemporary as unconventional and multicultural homes continue to grow. Ideas about community however, continue to resonate as consumers reprioritize and aspire towards comfort and belonging. Products that convey “togetherness and feel-good,” will remain important. We also see “youthfulness” as a growing mind-set. As the average age of starting a family continues to rise, so does the desire to maintain a youthful lifestyle. This family dynamic includes a generation of parents who see no need to encumber their hip and forward approach to living with the arrival of children. |
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