Cotton Incorporated’s Fashion Marketing team is comprised of seven trend specialists focusing on various apparel and home textile markets, one of whom is focused solely on color and trend direction for the home market. Our fashion marketing team travels the globe to research emerging trends and color direction and compile this information into informative and inspirational presentations and materials that companies can use in the development of their own products. Home market information is presented once per year and is forecast around 18 months ahead of the season, while apparel forecasts are presented twice each year for Spring/Summer and Fall/Winter seasons, usually preceding the season by approximately 16 – 18 months. Cotton Incorporated’s fashion presentations are well-known throughout the home products and apparel industries and we are widely recognized as a leading global trend authority for all things cotton.

We generally unveil our home market presentation and materials in late Spring with presentations held in our New York office. We also travel to numerous cities throughout the U.S., Greater Europe, Mexico and Asia conducting presentations throughout the year at various industry events and through interaction with individual customers.